Our principles are the foundations of our ways of being. They underpin the personal values, beliefs, and behaviors that define our unique inner layer of identity.

Principles are ways of successfully dealing with reality to get what you want out of life. Principles, by Ray Dalio

The principles use active voice so you can clearly see how to apply them in your life. They are specific, allowing you to focus on one at a time if necessary. They don’t require academic knowledge or special training, making them easy and accessible for everyone to benefit from. Lastly, they are not prescriptive, so wield them gracefully however much you want.

The Elemental Principles

The first five principles are the core foundations upon which Love First builds, and correspond to the classic elements: heart, water, fire, air, and earth.

  • Love
    The Heart Element calls us to love fully, holistically, and universally.
  • Be Truthful And Transparent
    The Water Element calls us to see the truth in our lives with clarity and focus.
  • Embrace Vulnerability
    The Fire Element calls us to embrace what scares us, and unlock the power within.
  • Believe In Possibility
    The Air Element calls us to point our energies toward possibility, vital as breath itself.
  • Share Your Story
    The Earth Element calls us to share our story, and ground us in connection to all.